SES讲稿：企业网站建设的误区

石头 发表于 06月 1, 2007

 关于全球搜索引擎战略大会厦门站，我有非常多的经历和感悟，但是一直没有时间进行整理。今天无意中看到Gemme对其中一场演讲的笔记，非常惊讶，他用英文记录了我演讲中的要点。相比我自己全中文的ppt，他的笔记甚至更精彩。

the SEO state of Chinese websites

The star Chinese speaker on SES Xiamen 2007 in my eyes was Stone Chen, from Dunsh.org. In one of the session he delved into the current state of Chinese (corporate) websites and their issues. It was a good lesson on what needs to be improved, but as it not only applies to Chinese websites I think it’s worthy to give an overview. Here’s the sum up.

  1. The positioning of websites is not clear – what’s it build for, who for. Some build website because others have one, it can’t be a brochure
  2. Websites are too artistic, too much use of flash splash pages. Bosses (of the website’s company) are to busy with the look. They complain about letters, design, colors. Don’t worry about font colors, it shouldn’t appeal to yourself, but to your users
  3. Excessive use of graphics has an negative effect on SEO
  4. Some even scan the brochure
  5. Minimize flash, it can be annoying
  6. 70% of Chinese corporate websites are not updated regularly, they are just e-static version and provide limited information
  7. Poor navigational structure, don’t use flash, don’t make it complicated
  8. Don’t ignore SE’s and RSS, make your website searchable/indexable
  9. Use title tags
  10. They don’t use statistical packages to see what visitors do and where they go
  11. Browser compatibility is an issue. Websites don’t take into account Firefox for example.
  12. There are no long term plans
  13. Chinese companies want a free lunch, don’t even want to spend money on domain names while they will cost you only 1 Rmb now
  14. 80% of companies don’t have a website
  15. Don’t rely on websites like Alibaba to market your company

A very educational session that shows there’s a lot of room for improvement.

作者： Gemme   原文链接：http://www.searchenginejournal.com/seo-state-chinese-websites/5003/

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10 条评论来自

  1. 初里之外 on 06月 1st, 2007

    中小型企业的信息化建设工作的确需要更专业的指导，这个市场非常大，也需要正确的指引。

  2. 无名 on 06月 1st, 2007

    石头，你的那场链接策略的演讲更精彩，有没有ppt或者视频呢。。

  3. wxake_cn on 06月 2nd, 2007

    我看不懂啊，中文的在哪啊？

  4. 小宇 on 06月 2nd, 2007

    非常实用和有效.
    中国的企业电子商务发展的有点畸形...形式化太严重...市场也缺少有实际经验的专业人员...

    我以前写的一些 关于企业 电子商务的文章,欢迎和大家分享、探讨 :)
    http://www.sixu99.cn/catalog.asp?cate=5

  5. luku on 06月 3rd, 2007

    有几份道理,慢慢的培养市场吧!

  6. 每日阅读 » links for 2007-06-03 on 06月 3rd, 2007

    [...] SES讲稿：企业网站建设的误区 (tags: SEO SES) [...]

  7. mine5460 on 06月 11th, 2007

    英文水平不怎么好,看得有些朦胧,不过确实有道理

  8. tonny on 06月 14th, 2007

    Chinese companies want a free lunch, don’t even want to spend money on domain names while they will cost you only 1 Rmb now

    可惜阿，目前大多数人都想吃免费的午餐~~~

    你的这个演讲我也听了，很受感触！第一点非常的重要。方向性问题

  9. Transung on 06月 20th, 2007

    看不懂也要慢慢看罗，也可以学学嘛！

  10. 浦宇平 on 10月 8th, 2007

    何其巨大的市场阿！
    我一个朋友在做一个外贸公司的网站，想找专业的人才，真难啊……
    类似的中小企业，有多少苦于找不到合适的人才阿！